H2O-PARTNER = the solution
for a growing communication problem
- Water challenges and your solutions are becoming more complex and require clear explanation.
- But your target audience is overloaded, understaffed and under constant time pressure.
- Due to personnel shortages, sector knowledge is slowly declining.
- They do not understand the problem = so they do not need your solution
- So you need to explain more, but (long) emails are ignored and PDF's removed (fear of getting hacked)
- Bringing DMU in one room has become (nearly) impossible.
- Your audience is no longer free to browse the web or has no time and mental space to do so.
- and.......... getting likes from colleagues and (business)friends is NOT successfull marketing
H2O-Partner: Strategic Visibility Through the Authority of KNW
Communicate where your audience gathers trusted information.
The solution is in the sender.
Authority determines impact.
KNW: The Highest Authority in the Dutch Water Sector
Your message becomes stronger when it is presented within an authoritative environment
The H2O Multimedia Platform is owned and operated by KNW – the Royal Dutch Water Network.
KNW is the sector association.
Its mission is to support the industry, connect professionals and provide independent, reliable information.
Engineers, utilities, industrial end users and municipalities rely on KNW’s communication ecosystem as their trusted environment for sector insights.
When your message appears within the KNW/H2O environment,
it benefits from the trust professionals already have in this authoritative platform.
This is the strategic value of communicating through the H2O Multimedia Platform.
H2O: KNW’s Official Multimedia Platform With the Largest Reach in the Dutch Water Sector
Professionals regard H2O content as need-to-read information.
This trusted position results in the largest and most influential media reach in the Dutch water sector.
PLATFORM REACH:Website: 500,000 monthly pageviews, 30,000 unique visitors
Newsletter: 12,500 subscribers, twice weekly
Magazine: 9 editions per year, 4,500 circulation (7,000 during events), reaching ~20,000 readers
No commercial publisher in the water sector combines this level of authority and scale.
The strength of H2O comes from the unique combination of KNW’s authority and this extensive multimedia reach.
365 days online
Unlimited your content on the H2O frontpage. 500,000 views per month! Your own CONTENT-PAGE on the H2O website
H2O MAGAZINE
INCLUDED VALUE: € 2500,--
TWO full pages (or 4 half pages or 2 months your banner on H2O website)
H2O magazine is published 9x a year. Print + email distribution; copies: 4.500 ex
The H2O-Partner Concept: Consistent visibility in the most trusted environment
The H2O-Partner program gives your organisation continuous, year-round visibility within the most authoritative media ecosystem of the Dutch water sector.
As a Partner, your organisation benefits from:
strong association with KNW authority
presence across the entire multimedia platform
visibility exactly where your audience is actively gathering information
H2O-Partners are positioned at the centre of the sector’s communication flow, ensuring high recognition and long-term visibility.
The H2O frontpage generates 500.000 views per month!
What’s in the H2O-Partner Package
As an H2O-Partner, you receive:
A dedicated Partner Profile Page within the H2O platform; presenting your content
- A high impact placement for your video presentation
Additional exposure on the Partner Content Overview
Highlighted visibility on the H2O homepage
Publication of your content in multiple formats (articles, videos, cases)
Integration across online, newsletter and print
- Ads/editorials in H2O print, and banners/editorials in multiple KNW newsletters
- A flexible setup aligned with your communication goals
Your Portfolio Grows Over Time
As you share more content, your Partner Profile naturally develops into a portfolio page that presents a clear, credible picture of your organisation’s capabilities and expertise.
Even for professionals who have never interacted with your company before, your portfolio gives them instant insight into:
what you do
what you are capable of
why your solution is relevant
- and the right point of contact
This structured, authoritative content environment also provides excellent fuel for AI models and search bots, as they consistently encounter sector-relevant information about your organisation from within a trusted domain.
(We explain this strategic AI advantage further below.)
Example: CLICK HERE
IMPORTANT:
Your audience does not need to leave the trusted KNW/H2O environment to engage with your company.
This is essential in a market where professionals expect to find complete and reliable information exactly where they already are. This removes the drop-off moments that occur when users must search elsewhere for information.
AI Learns From Authoritative Sources
A strategic advantage that becomes more important every year
AI models rely heavily on trusted sector authorities to determine relevance, reliability and context.
Because the KNW/H2O environment is already recognised by AI as a credible and sector-defining domain, your organisation is interpreted more accurately and more favourably than when your content only appears on standalone or purely commercial platforms.
As an H2O-Partner, this authoritative context strengthens how AI systems:
recognise your organisation
understand your role within the water sector
and assign relevance to your company in water-related queries
In an AI-driven future, being visible within the sector authority offers a meaningful and lasting competitive advantage.
your marked is receptive when the sender is trustworthy and AI behaves the same way
IMPORTANT:
So on top of having the right to publish an unlimited amount (*) of content online, it includes EXTRA promotion, as explaned above, with a value of € 2500 + € 2250,– = € 4750,– (!)
LOW PRICE:
Very reasonable pricing is possible as The Royal Dutch Waternetwork is not a commercial publisher.
TWEAK MULTIMEDIA MIX:
It goes without saying that the mix of the extra promotion can be customized to your needs. So you can skip the print ads and order more newsletter advertorials or banners in stead.
Example: Bannering/billboarding op de H2O website
Example: banners / advertorials in KNW / H2O newsletters. (*) fair use policy
You can sent us your content the moment this H2O partnership is effective.
WORD files / PDF’s / Youtube / webinar recordings / podcasts etc etc
Do not forget to use material that is allready on your own website