H2O-PARTNER = the solution
for a growing communication problem
- "water" problems and your solutions are becoming increasingly complex and need explanation
- but your target audience is overworked and understaffed
- due to shortage of personal, the level of knowledge is declining in your marked (little by little)
- your contact persons do not understand the problem = so they do not need your solution
- So you need to explain more, but (long) emails are ignored and PDF's removed (fear of getting hacked)
- on top of that, it is impossible to get prospects DMU in one room, nowadays
- your target audience is not longer free to surf the web (and/or not willing/eager because of work-overload)
- and.......... getting likes from colleagues and (business)friends is NOT successfull marketing
Being a H2O-PARTNER is the solution
it is critical for your company to start communicating from a trusted need-to-read platform, if you want to come in contact with your target group
TRUSTED & COMPLETE multi-media MARKETING
365 days online
Unlimited your content on the H2O frontpage. 27,000 unique visitors per month! Your own CONTENT-PAGE on the H2O website
H2O MAGAZINE
INCLUDED VALUE: € 2500,--
TWO full pages (or 4 half pages or 2 months your banner on H2O website)
H2O magazine is published 9x a year. Print + email distribution; copies: 4.500 ex
Start to communicate where your targetgroup is
H2O is owned and published by the Royal Dutch Waternetwork (KNW). The KNW is the highest authority in this industry.
H2O information is need-to-read material for your target audience. A sensible place to be visible.
The H2O website generates 400.000 pageviews and 27.000 unique visitors every month !!
H2O-partners are presented prominently in the centre of the front page <CLICK HERE>.
So, H2O-partners communicate exactly there where the target audience is gathering information.
It is of great value to communicate in such a trusted setting.
Your own page on h20-website
- the H2O website frontpage (LINK)
- on the H2O partner-content page (LINK)
- your profile page: ww.h2owaternetwerk.nl/partnercontent/YOURNAME
IMPORTANT: And they do not need to leave a trusted website to come in contact with you.
STOP TRYING TO GENERATE TRAFFIC TO YOUR WEBSITE, WHEN YOU KNOW UPFRONT THAT THEY WILL NOT COME.
It is better to inform your target audience where it already is.
Example: https://www.h2owaternetwerk.nl/h2opartnercontent/van-onze-partner-mous
authority & trust
Products and services are becoming increasingly complex.
Nonsense & Overload & Timing
Since “GDPR” (dutch: AVG) it all started to get complicated.
Today it is harder than ever, to come in contact with the market and decisionmakers get irritated easily nowadays, due to aggressive targettting and overload.
This KNW/H2O platform is the elegant solution because through the KNW you project the same perceived trust to your target audience.
Ransom software & trust in the source
Fear of getting hacked is very real in this “critical industry”.
This has a big impact on your marketing. Therefore, use a stage that your target group has trusted for years.
your marked is receptive when the sender is trustworthy
IMPORTANT:
So on top of having the right to publish an unlimited amount (*) of content online, it includes EXTRA promotion, as explaned above, with a value of € 2500 + € 2250,– = € 4750,– (!)
LOW PRICE:
Very reasonable pricing is possible as The Royal Dutch Waternetwork is not a commercial publisher.
TWEAK MULTIMEDIA MIX:
It goes without saying that the mix of the extra promotion can be customized to your needs. So you can skip the print ads and order more newsletter advertorials or banners in stead.
Example: Bannering/billboarding op de H2O website
Example: banners / advertorials in KNW / H2O newsletters. (*) fair use policy
You can sent us your content the moment this H2O partnership is effective.
WORD files / PDF’s / Youtube / webinar recordings / podcasts etc etc
Do not forget to use material that is allready on your own website